A monthly fee, and then a fee per lead.
They quote you on a call rather than publishing a price. On top of the membership you pay for leads, and the same lead goes to several trades at once. You're paying to race your competitors to the phone.
Websites for trades · Croydon & South London
Built for your trade, from £79 a month. Changed whenever you ask.
You text it. I change it.
Custom built for your trade, never a template with your name dropped in. Changes go live the same day on Growth and up, within two working days on Sorted. Nothing for you to log into. Two of us, in Croydon.
Cancel any month with one message Every price is on the site, not on a call
Change log · one month
- Mon 09:12
“Call-out's going up to £95 from Monday.”
Live - Tue 14:40
“Stick these four bathroom photos on.”
Live - Fri 07:55
“We do underfloor heating now.”
New page
Three messages. No laptop, no login, no invoice for “extras”.
What you get, whichever plan you pick
Send me photos and prices over WhatsApp. I do the rest.
A site built to win local work
Five pages, designed and written around the work you take and the patch you cover. Fast enough to rank, and clear enough that people ring instead of scrolling past.
Edits over WhatsApp
“Call-out's £95 from Monday.” Message me and it's done. Same day on Growth and up, within two working days on Sorted.
Your domain, yours to keep
I buy it and I pay for it, and it ends up yours, transferred free whether you stay or go. The terms set out when.
The slow work that outranks directories
Your Google Business Profile set up on the right primary category, a page for each service you sell, and your name, address and number identical everywhere they appear.
Hosting & security handled
The SSL padlock, backups and updates, all on my account. Nothing here for you to remember to renew.
AI Front Desk: coming soon on the top plan
An AI that will answer your WhatsApp while you're on a job, quote your call-out fee from a price list you've approved, and put the booking in your calendar. In development and not sold yet. The top plan gets it first once it's built.
How an edit actually goes
There's no portal and no ticket number. This is a real price change, from the first message to live on the site.
- 09:04
You send me the change
Anything on the site: prices, photos, a new service area.
Morning. The call-out fee is going up to £95 from Monday. Could you update it? - 11:38
I make the edit
A preview link comes back before anything goes live, so you see it before your customers do.
All done. Here's a preview before it goes live: - 11:52
You approve it
A quick reply signs it off. That is the whole approval process.
That's perfect, thanks. Happy for it to go live. - 11:55
It's live
Same day on Growth and AI Front Desk. Within two working days on Sorted.
jd-heating.co.uk updated
The same number handles changes, questions and “can you just…” requests. There is nowhere else to send them, and nobody they get passed on to.
You already pay for marketing. It's just not yours.
From £249 a month, and the site is never yours.
Their own page starts at £249 a month, and if you leave, the website stays with them. You're renting your own shopfront.
Six-month minimums, setup fees, and the AI sold as an extra.
Even the agencies built for trades tie you in for months, charge to get started, and price the receptionist bot as a bolt-on.
No link on this one: it summarises the published terms of several UK trade-website specialists, read in July 2026
For less than that you could keep your domain and keep every lead, and you would not be signing up for a year to do it.
You don't have to take my word for any of it. I've written an honest assessment of whether Checkatrade is worth it , including the three situations where it genuinely is. Or see what £79 a month covers.
Three plans, all priced in public
The difference between them is how much of your patch you want ranking and how fast edits come back. The full breakdown is one click away, small print included.
Who you're actually dealing with
I'm Michael, and Ibrahim works with me. The people who build your site are the people who answer your WhatsApp. That is also why edits move fast: there is still nobody to pass them to.
I started Kerbsmith because I kept seeing good tradesmen lose work to worse ones with better websites, and that shouldn't cost four figures to fix.
The site is hand-written and served as static pages, so there is no WordPress underneath it, no plugins to break, and nothing that needs patching at 11pm. You can check the load time yourself on any of the demos, on 4G, in a van.
I work out of Croydon, and most of the trades I deal with are across South London: Sutton, Bromley, Merton, Lambeth. Plumbers, heating engineers and electricians first, because those are the phones that ring while you're on the tools. Being local means I can come and take your photos and prices off you at a kitchen table — I build for the rest of the UK too. More on what that changes.
Send one message. That's the whole sales process.
Tell me your trade and your town. You'll get back what I'd build and exactly what it costs, usually the same day.
And if you don't reply, I don't chase.