Pricing
Every price, on the page.
No “request a quote”, no surprise setup fee, no twelve-month tie-in. Pick a plan, message us, and most sites are live within a fortnight of you sending your content.
Pricing · all of it, public
One monthly price. Nothing held hostage.
Every plan includes hosting, SSL, your domain paid for, and support. From month four the domain is yours on request.
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Starter
A proper website that brings in local work.
£79 /month
- 5-page site, designed and written for you
- Hosting, SSL and security handled
- Your domain, registered in your name
- Edits over WhatsApp — done within 48 hours
- Google Business Profile set up
- On-page local SEO
No setup fee · four-month minimum, then cancel any month
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Most popular
Growth
Rank across your whole patch, reply faster.
£139 /month
- Everything in Starter, plus:
- Same-day edits over WhatsApp
- Location & service pages that rank across your area
- Monthly Google Business posts
- Review-response drafts, written for you
- Bing, Apple Maps & directory citations
- WhatsApp FAQ bot — answers common questions 24/7
No setup fee · four-month minimum, then cancel any month
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AI Front Desk
Never miss another job while you’re on one.
£219 /month
- Everything in Growth, plus:
- Full AI on your WhatsApp — quotes your call-out fee, offers time slots, books jobs into your calendar
- Missed-call text-back by SMS
- Review engine — every customer invited, replies drafted
- Service & certificate reminder campaigns
- Priority same-day support
No setup fee · four-month minimum, then cancel any month
Prices are exactly what you pay — no VAT added (we're not VAT registered).
- No setup fee £0 to start. The monthly is the whole story.
- Four-month minimum After that, cancel with one WhatsApp message. No notice period, no exit fee.
- Your domain from month four We pay for it. Yours on request from month four; the whole site is yours after 12 months.
- Public pricing What you see here is what you pay.
Prefer to pay once? We'll build your site and help you get it set up for a one-off price from £900 — then it's all yours to run.
Ongoing hosting, edits and the AI front desk aren't included — that's what the monthly plans handle.
Want us to keep hosting, backups and small edits ticking over? Add a £49/mo care plan whenever you're ready — no pressure either way.
Read the small print
Compare the terms, not just the price.
This is the part the big names hope you won't check — from published pricing and independent reviews, July 2026.
| Term | Kerbsmith | Checkatrade | Yell | Typical trades agency |
|---|---|---|---|---|
| Minimum contract | 4 months, then cancel any month | 12 months, auto-renewing | 12 months | Often 6 months+ |
| Upfront cost | £0 | £0 — pay monthly | “From £499” to build the site | £200–£500 setup is common |
| Ongoing cost | £79–£219/mo — public | £50–£120/mo basic, £199–£399/mo featured, plus £5–£40 per lead | Monthly fees on top of the build | £79–£249/mo where published |
| Who owns the website | Domain yours from month 4; full site ownership after 12 months | No website — a profile on theirs | Yell — cancel and it's gone | Varies — check who holds the domain |
| Who else gets your lead | No one — enquiries come to you | Up to 4 trades — the same lead is shared | — | — |
| AI that answers & books | Included on the top plan | No | No | Usually a paid add-on |
Based on each provider's published pricing and independent reviews, checked July 2026 — Checkatrade's membership pricing and Yell's website packages. “Typical trades agency” reflects the published terms of UK trade-website specialists.
Better terms, in writing. The next step is one message.
Keep your leads — talk to usThe bonus maths
What missed calls cost, counted meanly.
The AI Front Desk is the product; catching missed calls is just the bonus. So we've done the sum the mean way: a 46-week working year, assuming you'd only have won half the calls you missed.
// CONSERVATIVE ESTIMATE
£8,200 a year, counted meanly estimate
Miss 3 calls a week at £120 a job and — even assuming you'd only have won half of them — that's roughly £8,200 a year going to whoever answered.
Missed calls × job value × 46 working weeks × 0.5 win rate, rounded down to the nearest £100. An illustration, not a promise — your jobs and your patch decide the real number.
Whatever your real number is, the AI Front Desk answers in seconds — on WhatsApp, at any hour.
Ask about the AI Front DeskStraight answers
Fair questions.
The domain becomes yours from month four. We buy it and pay for it, and from month four onwards you can ask for it at any time and we'll transfer it free — whether you're staying or going. Cancel inside the first four months and it stays with us.
The website itself, meaning the design and the code, becomes fully yours after twelve months of active subscription. Stay that long and the site is yours to take anywhere. Most agencies never hand theirs over at all.
After the four-month minimum, you send one message. That's the whole notice period. There's no exit fee and no wind-down charges, and we'll point you to somewhere cheap to host it.
From month four the domain is yours on request. From month twelve the website comes with you too, and we hand over the files. Before month four, the domain stays with us — that's the trade for there being no setup fee.
Most sites go live within a fortnight of you sending your content — photos, prices and service areas. That's a working target rather than a guarantee, because the clock really depends on how fast you get me what I need, and I'd rather be straight with you than promise a date I don't control.
What I will promise is that you'll always know where it's up to, and that a delay never costs you more. There's no setup fee to lose and nothing extra to pay if it runs long.
On Growth and AI Front Desk, message us before mid-afternoon and it's normally live the same day. You approve a preview first. Starter edits are done within 48 hours.
“Redesign the whole site” takes longer than “change the call-out fee”, and we'll tell you which is which up front.
Only what you've signed off. It works from your price list and your rules: fixed prices for standard jobs like the call-out fee, and clearly labelled estimates for anything else. It never confirms a final price. That part stays with you.
You can read every conversation and take over any chat, at any time.
It's built so a wrong answer can't cost you money. The only prices it states as fixed are the ones on your approved list, meaning your call-out fee and your standard jobs. Everything else it gives as a clearly labelled estimate, and no booking is final until you've confirmed it yourself.
Emergencies never rest on its judgement. A gas smell or a burning fuse board skips the bot entirely: the customer is pointed to the right emergency line and you're alerted immediately. You can read every conversation and take over any chat, at any time.
Emergencies are hard-coded, not left to the AI's judgement. It stops acting like a receptionist, tells the customer to call the National Gas Emergency line (0800 111 999) where that applies, and alerts you immediately. It will never book a gas smell in as a Tuesday job.
Usually, yes. We rebuild it properly and redirect everything, so you keep your Google rankings.
One warning from experience: if it's a Yell site, check your contract first. You may find you don't own it, in which case we rebuild rather than migrate.
Fair enough. We do one-off builds from £900, and you can add a £49/mo care plan later if you change your mind. The monthly plans exist because most trades want the lot handled for them, but there's no wrong door here.
Plumbers, heating engineers and electricians first. The price lists, FAQs and booking rules are built around how those jobs actually work. Roofers, locksmiths and plasterers are very welcome too.
If your phone rings while you're working, this was built for you.
No forms. No callbacks. No “discovery call”.
Send one message. That's the whole sales process.
Tell us your trade and your town. You get me, not a call centre — I answer WhatsApp myself, usually the same day, with what I'd build and exactly what it costs.
And if you don't reply, we don't chase. One message means one message.