Four jobs I do today. One I'm still building.
Nothing here is quoted on a call. Tap a card for what's included. The fifth one is honest about not existing yet.
What Kerbsmith does for a trade business
Every plan
A website built to win local work
Five pages designed and written around your trade: your jobs, your patch, your prices. Fast, on a domain I buy and pay for that ends up yours.
Every plan
A website built to win local work
- Design and copywriting done for you: send photos and prices, I do the rest
- A domain of your own, bought and paid for by me
- Hosting, security and the SSL padlock, all handled
- Loads fast on a phone on a building site
- The website itself transfers to you too; see the terms for when
Every plan
Edits over WhatsApp
“Call-out’s £95 from Monday.” Message me and it’s done. Same day on Growth and up, within two working days on Sorted.
Every plan
Edits over WhatsApp
- No portal and no ticket queue
- Preview link before anything goes live
- One word, “yes”, is the sign-off
- Prices, photos, service areas, new pages: all covered
Every plan · deeper on Growth
The slow work that outranks directories
A page for each service you sell instead of one page with eleven bullet points, on every plan. Area pages and directory listings on Growth and up.
Every plan · deeper on Growth
The slow work that outranks directories
- On-page SEO tuned to your trade and town
- A page per area you turn up in, written so it would not read the same with the town swapped (Growth+)
- Listed on Bing, Apple Maps and the directories that count (Growth+)
- Structured data so search engines and AI assistants quote you right
Every plan · more on Growth
Google Business Profile & reviews
Set up and verified properly on every plan. On Growth I post monthly and draft your review replies; the top plan will invite every customer automatically.
Every plan · more on Growth
Google Business Profile & reviews
- Profile set up and verified correctly
- The right primary category, and your home address hidden if you work from one
- Monthly posts that keep the profile warm (Growth+)
- Review replies drafted in your voice (Growth+)
- Automatic review invites are coming soon on the top plan, and are not billed for yet
AI Front Desk · coming soon
The AI that will answer while you work
In development: it will answer your WhatsApp in seconds, quote your call-out fee from your approved price list, and book jobs into your calendar. Not sold yet. The top plan gets it first once it ships.
AI Front Desk · coming soon
The AI that will answer while you work
- Not part of any plan today: nothing is being charged for this
- Will quote only from the price list you approve
- Emergencies will skip the bot: hard-coded, never its judgement
- You will be able to read every conversation and take over any chat
How an edit actually goes
There's no portal and no ticket number. This is a real price change, from the first message to live on the site.
- 09:04
You send me the change
Anything on the site: prices, photos, a new service area.
Morning. The call-out fee is going up to £95 from Monday. Could you update it? - 11:38
I make the edit
A preview link comes back before anything goes live, so you see it before your customers do.
All done. Here's a preview before it goes live: - 11:52
You approve it
A quick reply signs it off. That is the whole approval process.
That's perfect, thanks. Happy for it to go live. - 11:55
It's live
Same day on Growth and AI Front Desk. Within two working days on Sorted.
jd-heating.co.uk updated
The same number handles changes, questions and “can you just…” requests. There is nowhere else to send them, and nobody they get passed on to.
Other things I do, priced the same way
Some people want a logo and nothing else; some want the website without a plan behind it. These are one-off jobs, priced in public like everything else.
-
A logo of your own
£50 one-off
A proper custom logo, drawn to your brief and revised until you are happy with it. Yours outright, with no licence and no renewal.
- Delivered in every format you need: SVG, PNG, PDF, plus black-and-white and single-colour versions
- Sized for a van, a business card, a website and a social profile
- Revisions until it is right, not a fixed number of rounds
- You own it, and you can use it anywhere, forever
-
Directory listings, set up properly
£99 one-off
Your business details submitted consistently across the directories that actually feed Google, with the same name, address and number everywhere.
- Bing Places, Apple Business Connect and the UK directories worth having
- Consistent details everywhere; inconsistency is what quietly holds local rankings back
- A list of exactly where you are listed, so you can check it yourself
- Only needed on Sorted: Growth and above already include these listings
-
Buy the website outright
from £900 one-off
If you would rather own it from day one and run it yourself, I build the site, hand over the files and the domain, and that is the end of it.
- The full site, built to the same standard as a plan build
- Domain registered to you, and the source files are yours
- No hosting, no edits and no support afterwards. That is what the monthly plans are for
- Most trades are better off on a plan: a site nobody updates goes stale within a year
Send one message. That's the whole sales process.
Tell me your trade and your town. You'll get back what I'd build and exactly what it costs, usually the same day.
And if you don't reply, I don't chase.