Terms of Service

Draft — final details added at registration.

These terms cover the website plans and services sold at kerbsmith.co.uk. They're written to be read, not skimmed — the short version is: you pay monthly, four months minimum and then leave whenever, your domain is yours from month four, and we don't do small print that bites.

1. Who you're dealing with

“Kerbsmith”, “we” and “us” means Kerbsmith, a sole trader business operating in the United Kingdom. “You” means the business buying the service — our plans are sold to businesses (sole traders, partnerships and limited companies), not to consumers. Our registered business name and postal address [added at registration] will be shown here. You can reach us any time at [email protected].

2. What we provide

Depending on your plan: design, build and hosting of your website; edits requested over WhatsApp or email; local SEO work; Google Business Profile setup and upkeep; and, on the AI Front Desk plan, an automated WhatsApp assistant and missed-call text-back service. What's included in each plan is listed on the pricing page — that list is part of these terms.

3. Price and payment

• Plans are billed monthly in advance, or yearly in advance at the discounted rate shown.
• There is no setup fee.
• Prices are as published — we are not VAT registered, so no VAT is added. If that changes we'll give you at least 30 days' notice.
• If a payment fails we'll tell you and retry. If it stays unpaid for 14 days we may pause the service until it's settled — we won't delete your site without talking to you first.

4. Minimum term — cancelling

The minimum term is four months from your first payment. After that it runs month to month. One message (WhatsApp or email) cancels your plan; it takes effect at the end of the billing period you've already paid for. We don't charge exit fees and we don't do wind-down charges.

If you cancel inside the first four months you owe nothing further, but the domain stays with us — see section 6.

5. How long the build takes

Most sites go live within two weeks of you sending us your content — photos, prices and service areas. That's a working target, not a guarantee: the clock depends on how quickly you get us what we need, and we'd rather tell you honestly than promise a date we don't control. We'll keep you updated, and nothing is charged differently if it takes longer.

6. Your domain and your website

• We buy and pay for your domain name, and it's registered to us while you're inside the minimum term. If you cancel before month four, the domain stays with us.
• From month four onwards the domain is yours on request — tell us and we'll transfer it, at no charge, whether you're staying or leaving.
• After twelve months of active subscription, the website as it then stands — design, code and content — is yours to keep and take elsewhere. Before that, we own the design and code, and you license it for your business while subscribed.
• Content you supply (photos, logos, text about your business) is yours throughout. You confirm you have the right to use whatever you send us.

7. The AI Front Desk — plain rules

The AI Front Desk is not yet available. It is in development and will be offered on the top plan when it is ready. Nothing in this section applies until you have separately agreed to switch it on, in writing, and no plan is sold on the basis that it is live today.

When it is available, these are the rules it will run under:

• It answers using a price list and rules that you approve in writing before it goes live.
• Prices it quotes for anything not on your approved list are labelled estimates and are not binding on you until you confirm them.
• No booking is final until you confirm it. You can read every conversation and take over any chat.
• Emergency keywords (for example a gas smell) are configured to trigger a safety message and an alert to you. We do not offer this as a substitute for a monitored emergency line, and you should not rely on it as one.
• You remain responsible for the prices and policies you approve, and for the work you carry out. The assistant is built on third-party language models: we configure it carefully, review it, and will fix it promptly if it misbehaves, but we cannot and do not warrant that it will never produce an incorrect or unexpected reply. It is a tool that assists you, not a member of staff we can guarantee the conduct of.

8. What we ask of you

• Only supply content that's accurate and lawful — no misleading claims about accreditations or reviews, because regulators fine for that and honest marketing is the whole point.
• Tell us promptly if your prices, services or contact details change.
• Don't use the service for anything unlawful.

9. Availability and third parties

We host on established infrastructure providers and aim for your site to be available at all times, but no one can honestly promise 100% uptime. Parts of the service depend on third parties (domain registries, hosting platforms, WhatsApp/Meta, Google): if one of them changes or withdraws something, we'll tell you what it means and adjust — and if we can't deliver a paid-for feature any more, we'll reduce your price or you can cancel.

10. Liability

We carry professional care for the work we do, and nothing in these terms excludes liability that can't legally be excluded (like death or personal injury caused by negligence, or fraud). Beyond that, our total liability in any 12-month period is capped at the fees you paid us in that period, and we aren't liable for indirect losses such as lost profits — you know your trade; we don't guarantee how many jobs a website or an assistant will bring in.

11. Data protection

How we handle personal data — yours and your customers' — is set out in our privacy policy. Where we process your customers' data on your behalf (for example messages handled by the AI Front Desk), we act as your processor and will enter into a standard processing agreement with you on request.

12. Changes to these terms

If we change these terms in a way that matters, we'll tell you at least 30 days ahead. If you don't like a change, cancel — that's what no-contract means.

13. Governing law

These terms are governed by the law of England and Wales, and the courts of England and Wales have jurisdiction.

Last updated: July 2026.